Google Ads is testing showing search ads without ad copy to evaluate its impact on performance. Concerns about a lack of reliable metrics have arisen.
A major complaint among advertisers is the absence of a consistent source of truth in Google Ads, leading to unpredictable results and confusion.
Advertisers feel their ability to assess ad performance is compromised by Google's testing, as they often receive unclear and inconsistent metrics from the platform.
With ongoing changes in ad formats and performance indicators, Google's push for automation has left many advertisers struggling to trust and navigate the metrics available.
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