Google is testing a powerful new brand control feature in PMax. When selected, the option excludes brand traffic from the PMax campaign but NOT from Shopping ad inventory.
Advertisers have complained that PMax cannibalizes brand traffic from search campaigns, which are crucial for businesses to isolate, bid, budget, and monitor effectively.
The previous brand exclusions were too blunt, smothering brand traffic in both small Search and larger Shopping portions, forcing advertisers into awkward tactics.
Google has responded to these concerns by introducing a feature that allows advertisers to maintain better control over their brand traffic in Performance Max campaigns.
Collection
[
|
...
]