We've started to notice all these things in Meta advertising, where the majority of our marketing spend is. Things like your text being used to train AI, and more and more AI things you have to opt out of - like AI pictures and AI videos that can alter the image of the thing you've uploaded quite dramatically. You have to opt out of each one, individually, every time you post something.
Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.