Google Ads Performance Max Brand Control Shopping Ads OverrideGoogle Ads introduces a new checkbox for Performance Max campaigns allowing exclusions on brand traffic while still enabling Shopping Ads. This provides better control for advertisers.
Meta Launches Updated Brand Safety ControlsMeta has launched a live test allowing advertisers to deactivate comments on ads before publishing, enhancing control over ad promotions.
DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative controlAI is increasingly being utilized by ad platforms like Meta and Google to automate advertising processes, with concerns arising around brand creativity and control.