"2020 will see the rise of some brands using CGI influencers as part of their influencer marketing programs. Use of CGI influencers can be effective for brands that want full brand control over their content and can help mitigate risk, with posts outside of brand-guidelines with real influencers from the past being surfaced as an example."
"CGI combined with AI can deliver more realistic and human-like renderings. AI could also help create virtual influencers with richer personalities. While the textual content for today's virtual influencers are still managed by human writers, AI can soon be used to automatically generate content. Chatbot technology could even allow virtual influencers to freely interact with their followers."
"Imagine a world where you can have 100% influencer engagement rates globally and at scale, that could be on the cards for the future. All of this doesn't come without its risk if not managed properly. Trust and authenticity play a huge part in successful influencer campaigns."
CGI influencers represent an emerging trend in influencer marketing, allowing brands to maintain full control over content and mitigate risks associated with real influencers. Virtual influencers can be positioned in exotic locations without requiring actual travel or production costs. Artificial intelligence will enhance this technology by creating more realistic renderings, developing richer personalities, and automating content generation. Chatbot technology could enable virtual influencers to interact directly with followers, potentially achieving 100% engagement rates globally. However, this approach carries risks if not managed properly, as trust and authenticity remain crucial to successful influencer campaigns, as demonstrated by past brand backlash.
#cgi-influencers #artificial-intelligence #influencer-marketing #virtual-personalities #brand-control
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