The Competition and Markets Authority has provisionally ruled that Google's dominance in the ad tech market is harming competition, potentially leading to fines of 10% of its global turnover.
According to the CMA, Google's practices could hinder thousands of UK publishers and advertisers by limiting effective competition in digital advertising, affecting annual advertising spend of £1.8 billion.
Juliette Enser emphasized the importance of competition in the advertising space, stating that effective competition allows publishers and advertisers to sustain free or cheaper digital content through online advertising revenue.
The CMA's findings suggest that Google's control over its ad tech tools allows it to protect its auction platform from competitors, raising concerns about fair market practices.
Collection
[
|
...
]