Continued growth in users and engagement across platforms is crucial. Meta needs to sustain impressive usage gains for ad sales volume growth, especially as Facebook and Instagram mature. Ad pricing stability and investments in ad technology are key factors influencing advertiser returns.
Morningstar assesses Meta's stock as overvalued with a 2-star rating, valuing it at $400 per share. Revenue growth relies heavily on online advertising, with an expected 14% growth in ad revenue for 2024, driven by mobile, video, and social network ads.
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