#ad-pricing

#ad-pricing

Amazon's first TV upfront garnered strong advertiser interest due to its scale and pricing.

Concerns linger over viewer engagement compared to competitors despite Amazon's ad success.

Amazon Prime undercuts Netflix's ad prices, still above Disney's; forces rivals to lower prices, leverages customer data for ad streaming benefits.

Hyve acquires POSSIBLE, enhancing industry networking & opportunities; Connatix and JW Player in talks for a merger, focusing on operational efficiencies and branding.

Meta's continued growth in users and engagement across platforms is crucial for ad sales volumes.

Morningstar believes Meta's stock is overvalued compared to their fair value estimate of $400 per share.