Data shows that the new, younger generations rely primarily on social media and human-to-human connections when evaluating software, solutions, and other business needs. They're not interested in traditional brand pitches or product specs alone; instead, they seek raw insights, authentic voices, and a sense of community.
As AI continues to evolve, understanding how to connect with a new generation of decision-makers—particularly Gen X and Gen Z—is crucial. This is where creator-led marketing comes into play.
The early discovery phase of AI-driven marketing will last 5-7 years, it’s a time of rapid innovation and an overwhelming influx of fragmented tools that mark the evolution of how we market to consumers.
Brands must prioritize creator-centric content to engage effectively with younger decision-makers, as these consumers are increasingly looking for authentic connections in their purchasing processes.
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