Gen Alpha spends hours engaging in virtual worlds such as Roblox and Fortnite, where they build relationships, express identities, and consume content. This isn't a trend - it's their reality.
The metaverse flopped for hype-driven investors, not users. What emerged instead were ecosystems where young users create, connect and consume beyond traditional social media.
Web3 and the metaverse thrived under Gen Alpha's engagement. These platforms transformed into true social networks centered on community, interaction, and identity, devoid of passive consumption.
Although crypto faced its highs and lows, its value remains significant today, proving that the broader concept of the metaverse is alive, evolving, and essential for marketers.
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