"As we continue to innovate to bring our partners more of what they need, we're now providing them with best-in-class tools for better understanding, engaging with and selling more products to the customers who are most important to them," Folkman said in a statement.
Gopuff's new Brand Shops allow advertisers to educate consumers, differentiate their products and offer a landing page, built in less than 72 hours, increasing order value by nearly 20%.
The features aim to 'put control and power back into brands' hands,' according to Daniel Folkman, promoting new ways for brands to connect with consumers.
An integration with AdAdapted's Add-It technology reduces friction by enabling consumers to add products seamlessly to their bags without leaving the browsing site.
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