Gap Inc. and OMG will be working "as one team and one company to deliver greater efficiencies and elevate each of our individual brands with culturally relevant narratives that speak to brand identity, drive traffic, and build strong brand equity," Dickson said.
In OMG, Gap Inc. has found a media agency that works at the "speed of culture" - a common refrain from marketers looking to engage with younger, ad-wary consumers - and understands "customer-centricity," CEO Richard Dickson said in an internal memo.
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