Gale's new unit emphasizes social-first strategies, with a focus on community engagement and rapid content turnaround, moving away from traditional marketing approaches.
Brad Simms highlighted the shift in marketing thinking, stating, 'No one's thinking TV, no one's thinking out of home. Everyone's thinking social first,' underscoring modern brand engagement.
The agency aims to create immersive social experiences by understanding community dynamics and allowing community-driven content creation, rather than solely relying on social platforms.
Gale's new structure equips it to respond to trends quickly, leveraging brand-side insights while working under journalist-like deadlines, ensuring relevancy in the rapidly evolving market.
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