Affiliate commerce, while a secondary income source for many creators, is becoming increasingly strained due to social platforms limiting external link functions, affecting creators' revenue.
'Social platforms are becoming closed ecosystems... and this is going to affect affiliates,' said Johan Kristensson, underscoring the challenges faced by creators in affiliate commerce.
Saad Aslam noted that while brand campaigns dominate creator revenue, affiliate links serve as a valuable complement, providing fans with direct access to desired products.
Recent changes in platforms like YouTube and TikTok pose new challenges for creators, emphasizing the need for them to establish their own channels.
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