Half of surveyed adults in the U.S. said they have opted against purchasing an advertiser's product when they've seen ads for it too many times.
The ad overexposure issue has persisted, and even worsened, despite the availability of methods for ad buyers and sellers to manage frequency.
It's not a lack of interest by the advertisers, and it's not a lack of interest by the agencies or the publishers for that matter.
Ad buyers and sellers seem aware of the frequency management issue, but the streaming ad overexposure problem still persists and may have worsened.
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