The advertising industry's measurement arbiter, Media Rating Council, is addressing the challenge of identifying audiences across media properties and channels in a privacy-safe manner for future measurement systems.
As measurement systems move towards advanced audience targeting and cross-channel measurement, the need to account for individual viewers accurately is crucial to avoid duplicate counting and provide reliable unique reach measurements.
#media-rating-council #measurement-systems #audience-identification #privacy-compliance #cross-media-measurement
[
add
]
[
|
|
...
]