#media-rating-council

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Digiday
1 month ago
Marketing

Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurement

Media Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems. [ more ]
AdExchanger
1 month ago
Marketing

Sweetgreen Wants A Healthy PMax Diet; The MRC's MFA Quagmire | AdExchanger

Brands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control. [ more ]
AdExchanger
5 months ago
Marketing tech

The MRC May Be Old, But It's Getting With The TV Program | AdExchanger

The Media Rating Council (MRC) is responsible for fostering fair measurement in the media industry.
The MRC has evolved its techniques and methodologies to keep up with the digitization of TV and new data technologies. [ more ]
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