TikTok and Nielsen Strike Deal to Track Ad Campaign PerformanceNielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.
TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunchTikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.
TikTok and Nielsen Strike Deal to Track Ad Campaign PerformanceNielsen and TikTok's partnership enhances cross-media ad measurement, helping advertisers optimize campaigns across platforms.
TikTok partners with Nielsen to track cross-media ad campaign performance | TechCrunchTikTok partners with Nielsen to enhance cross-media ad performance measurement for better audience reach understanding.
Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurementMedia Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems.
Samsung Ads Joins ISBA's Origin as Founding CTV Member - ExchangeWire.comSamsung Ads joins UK's Origin for cross media measurement program.CTV advertising spend forecasted to double by 2026.
ANA bows new cross-media measurement unit, AquilaAquila, a new entity by ANA, to execute cross-media measurement in the U.S.