#cross-media-measurement

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Digiday
1 month ago
Marketing

Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurement

Media Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems. [ more ]
Exchangewire
2 months ago
Marketing

Samsung Ads Joins ISBA's Origin as Founding CTV Member - ExchangeWire.com

Samsung Ads joins UK's Origin for cross media measurement program.
CTV advertising spend forecasted to double by 2026. [ more ]
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