#audience-identification

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Digiday
2 months ago
Marketing

Future of TV Briefing: Media Rating Council identifies 'the problem of our time' for measurement

Media Rating Council focusing on identifying audiences across channels in a privacy-compliant manner for future measurement systems. [ more ]
Digiday
4 months ago
Marketing

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media

Independent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.
Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation. [ more ]
The Nation
2 weeks ago
Writing

Seeing Ourselves in Joni Mitchell

Joni Mitchell's music offers personal richness and universal feelings through meticulous details, aiming for audience identification rather than self-reflection. [ more ]
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