Tubi, an ad-supported streaming service owned by Fox, achieved a significant milestone by streaming the Super Bowl, attracting 13.6 million viewers. This event marked Tubi's largest live-streaming effort, demonstrating its capability beyond its on-demand programming roots. Despite a slight delay compared to traditional broadcasts, Tubi's performance exceeded that of many pay-TV services. The experience was smooth, with no notable disruptions, indicating that Tubi may explore more live content in the future, with potential implications for sports broadcasting and streaming services.
13.6 million people streamed the Super Bowl on Tubi, illustrating the growing significance of free ad-supported streaming services in live sports viewership.
Although there was a 26-second delay, Tubi outperformed traditional pay-TV services like Hulu and YouTube TV, which had much longer latency during the Super Bowl stream.
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