Mark Slade, MD at Digital Turbine, emphasizes that the stereotype of gamers being only kids is outdated, highlighting that mobile gaming appeals to a much broader demographic, which includes various age groups and backgrounds.
Greg Wester, SVP Marketing at Digital Turbine, points out that while WGPs have massive reach, advertisers overly focus on a few platforms, likely missing out on a valuable audience in mobile gaming.
During their event, Digital Turbine revealed that 33% of consumers spend more time gaming on mobile than using platforms like YouTube, indicating a significant shift in media consumption habits.
With 29% of cinema goers preferring mobile gaming over walled garden platforms, Digital Turbine argues that advertisers should reconsider their spending strategies to avoid losing potential customers.
Collection
[
|
...
]