From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad SpendAdvertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
Disillusioned DTC Brands Reject Walled Garden MeasurementDTC brands are shifting towards third-party measurement firms and their own data to measure effectiveness, moving away from relying solely on walled garden platforms like Meta and Google.