The landscape for kids and families is more fragmented, with technology connecting them to diverse ecosystems, impacting how they consume content and make purchases.
Brands need to innovate and create engaging content for the next generation, as real-time tracking shows significant changes in family attitudes and behaviors.
Direct-to-consumer retail will thrive with 'generation now', who seek instant gratification, pushing companies to adapt their strategies for immediate access to products.
Tweens prioritize convenience in purchasing decisions, influenced by on-demand services, leading to increased spending in digital spaces, particularly through in-game transactions.
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