From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season
Briefly

from The Business of Fashion9 months ago
Beauty brands are leveraging music events like Coachella, Stagecoach, and Live Nation for marketing, focusing on influencer trips, essential products, and creative festival makeup.
The Business of Fashionhttps://www.businessoffashion.com/articles/beauty/coachella-to-stagecoach-inside-beautys-big-bet-on-festival-season/
Neutrogena and Method implemented innovative marketing strategies at Coachella with SPF dispenser stations, AI aura photography, glam stations, and themed activations.
The Business of Fashionhttps://www.businessoffashion.com/articles/beauty/coachella-to-stagecoach-inside-beautys-big-bet-on-festival-season/
Read at The Business of Fashion
#beauty-brands #music-festivals #influencer-marketing #event-sponsorship #branding
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