Over 70% of consumers believe advertising has the power to drive cultural change. This shows that brand love goes far beyond loyalty - it's built on authenticity, emotional connection, consistent value, and trust.
Brands that invest in innovative, engaging content, backed by technology and data, are more likely to capture consumer attention and foster brand loyalty. Today, creative equals performance.
AI is upending the entire advertising landscape, making personalized consumer experiences possible and scalable in a way that's fundamentally changing the game. Our research shows that 40% of consumers see generative AI as a tool to enhance their work quality and reduce tedious tasks.
Consumers are more likely to support brands that address social issues and contribute positively to society, indicating a shift toward brands being a force for good.
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