With the upcoming Super Bowl, Fox offers advertisers a new opportunity with 15-second ad spots available for $500,000 on its streaming service, Tubi. This approach takes advantage of changing viewer habits as more audiences engage through streaming platforms. The 2023 and 2024 Super Bowls have already seen record-breaking streaming viewership, reflecting a shift in advertising strategies. However, some agencies like Juice Media declined the offer due to insufficient time for tailored content creation, leaving uncertainty about who will ultimately purchase these spots.
At this year's Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition - 15 seconds, for half a million dollars.
The 2023 and 2024 Super Bowls each broke records for streaming audiences, showcasing the growing influence of streaming platforms.
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