Ford's strategy to electrify iconic brands like the F-150 and Mustang has faced criticism, with experts suggesting the need for affordable EV models without altering legacy brands.
The introduction of a new, separate brand for EVs could have preserved the legacy of the F-150 and Mustang while addressing the demand for affordable electric vehicles.
Investors feel the urgency of Ford's unclear EV plan, calling for a concrete strategy that avoids frequent changes and public speculation until there are tangible successes.
Just like the Model T transformed the industry, there’s an emerging expectation for automakers to produce a $25,000 EV that is accessible to the average consumer.
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