#iconic-brands

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How Doc Marten Transcended Trends to Stay Relevant for More Than 60 Years

Sustaining brand legacy comes from simplicity and adherence to core values rather than chasing trends.

Palace and Vivienne Westwood Unite for Their First Collaborative Collection | stupidDOPE

Palace and Vivienne Westwood collaborate for a unique collection, merging their styles and celebrating their legacies.

Ford's EV Strategy: Missteps, Missed Opportunities, and the Future

Ford's electrification of iconic brands like the F-150 and Mustang invites criticism; creating new affordable EVs could be a better strategy.
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