Ramp is raising $150 million at a $7.6 billion valuation, up from $5.5 billion last year, signifying the volatile fin-tech valuation scene. Klarna and Stripe also saw significant shifts with Klarna planning an IPO at $20 billion after a drop from $45 billion, and Stripe bouncing back to $65 billion after halving to $50 billion.
Data-driven marketing services revenue potential is a key driver for fin-tech companies like Klarna, leveraging marketing solutions like off-platform audience extensions and social media placements, showcasing the essential role of marketing data in the future of the fin-tech industry.
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