Faire throws its hat into the retail media ring with first 'Promoted' ads
Briefly

"The reason we're going this path into advertising is to help our brands grow. We know that's hard when you're a small business."
"Typically, small brands just don't have a lot of tools to grow. They either have to resort to spending money on a trade show to get eyes on their products."
"We've seen brands use this product to find customers they normally wouldn't, which highlights the potential impact of our promoted listings strategy."
"Retail media was one of the fastest growing US advertising channels in 2022, with expectations to more than double over the next five years."
Read at Retail Brew
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