A/B testing is an established and proven methodology that involves testing different options simultaneously to compare their performance. Initially used in various fields, it is now a core strategy in marketing.
Understanding the benefits of A/B testing highlights why it's a must-have in your marketing toolkit, as it allows for measuring user engagement and making data-driven decisions.
A/B testing compares two versions of something to determine which performs better, helping marketers eliminate guesswork and achieve statistically significant results.
Modern A/B testing, as we know it, emerged in the early 1990s, transforming its scale to reach millions of users and delivering instant results.
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