EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising
Briefly

from Exchangewire3 months ago
EX.CO has launched Green Media Products powered by Scope3, allowing brands to measure carbon emissions and reduce waste while maintaining ad performance, reflecting a commitment to a sustainable advertising industry.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/ex-co-partners-with-scope3-to-reduce-carbon-emissions-in-video-advertising/
Oren Regev, chief product officer at EX.CO, stated: "We recognize the critical importance of sustainability. We partnered with Scope3 to address it in a way that aligns with advertising industry's demands."
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/ex-co-partners-with-scope3-to-reduce-carbon-emissions-in-video-advertising/
This partnership enables EX.CO to measure carbon emissions across its platform, offering data insights that help inform advertisers' media strategies for more sustainable media buys, bolstering transparency.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/ex-co-partners-with-scope3-to-reduce-carbon-emissions-in-video-advertising/
Our technology promotes efficiency by reducing ad server calls, which lowers energy consumption and mitigates carbon emissions, demonstrating that environmental responsibility and business objectives can be aligned.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/ex-co-partners-with-scope3-to-reduce-carbon-emissions-in-video-advertising/
Read at Exchangewire
#sustainability #advertising #machine-learning #partnership #media-strategy
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