"Podcasting is an easily overlooked avenue that offers impressive ROI (something invaluable in a world where 96 percent of consumers don't trust the ads they see)."
"The number of podcast listeners passed the half-billion mark in 2024, providing pre-built segmentation for targeted advertising to specific demographics."
"AudioGo reports access to 150 million unique listeners and offers 500 different targeting options, allowing brands to effectively narrow their audience."
"Podcasting isn’t the Wild West anymore; platforms have matured, making audience access far more user-friendly than it was five to 10 years ago."
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