Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces
Briefly

Provide advanced video & CTV strategies with Equativ's industry-leading server-side ad insertion (SSAI) and ad serving technology.
Maximize user attention & performance through Sharethrough's ad platform, focusing on directness, sustainability, and quality, with industry-first Green Media Products (GreenPMPTM and GreenPMP+TM).
Deliver efficient and transparent transactions with Equativ's curation platform, Equativ Buyer Connect (EBC), streamlining programmatic efficiency and promoting fair value distribution across the ecosystem.
Expand addressability solutions with Equativ's alternative IDs, first-party data activation, and contextual targeting, alongside Sharethrough's audience-based solutions, to reach audiences effectively.
Read at Exchangewire
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