Emotional Connection Is the New Currency for Brand Loyalty | Entrepreneur

An omnichannel approach weaves a consistent narrative across channels, fostering emotionally engaging stories for lasting brand connections.

Sephora's success in brand loyalty through seamless omnichannel strategies, like stores-in-stores with Kohl's, demonstrates the power of consistency.

Consistency in brand voice and experience across diverse channels is crucial to standing out and creating a strong brand identity for consumer loyalty.

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