"This is the moment for marketers to seize the opportunity that 2024 presents and be the leaders who will create an edge for their business with AI" - that was the call out to the industry from Biren Kalaria, managing director, data, measurement & analytics, Google UK, as he kicked off The Drum Predictions 2024 event.
"We've been through these transformational moments before, together as an industry, with the initial shift to digital advertising and then to mobile. Each time we saw that often those who got ahead, stayed ahead."
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