The size of the total APAC DOOH market reached $17.14 bn in 2023, and is expected to pass $30 bn by 2028. [...] programmatic DOOH (pDOOH) will be a significant driver of new solutions for advertisers; growing by 65% annually in Australia, and 100%+ in New Zealand.
The idea that we have data to determine who we are targeting, where to engage and what is the right message are the key drivers of programmatic DOOH.
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