A recent IAB report indicates that 79% of ad buyers are engaging with generative AI for media planning and activations, with many calling for enhanced supervision and safety measures. The report also noted a 12% year-over-year increase in the priority placed on customer acquisition as ad buyers seek to counteract margin pressures from inflation. Meanwhile, the BBC has come under criticism from the News Media Association for aggressively promoting its news app, which some argue undermines the commercial news sector, violating its Royal Charter obligations.
Almost eight in ten ad buyers are using or exploring generative AI in media planning and activation, with half insisting on human oversight and safety protocols.
The BBC faces criticism for aggressive promotions of its news app using public funds, endangering competition with commercial media providers, as stated by the NMA.
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