Duolingo recently declared the death of its beloved mascot, Duo, as part of a new marketing strategy while humorously asking users to not share credit card information. The announcement referenced ongoing investigations, evoking curiosity about the circumstances. Duo's popularity soared, highlighted by appearances in public events like Berlin Fashion Week. This is not the first instance of Duolingo's quirky marketing; previously, CEO Luis von Ahn was humorously replaced by a chatbot during a call. The post concluded with an amusing nod to pop star Dua Lipa, tying in the brand's social media engagement with ongoing jokes.
"It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead... Authorities are currently investigating his death and we are cooperating fully."
"TBH, he probably died waiting for you to do your lesson, but what do we know?"
"Over time, she's going to do more and more of my job, and I can just retire," von Ahn said, referring to replacing himself with Duolingo's chatbot, Lily.
"The post ends with the company asking everyone to 'respect Dua Lipa's privacy at this time.'"
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