DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes
Briefly

from Modern Retail3 months ago
The brand refresh campaigns by companies like MeUndies and Bonobos reflect their efforts to maintain relevance in a crowded market while appealing to new consumers.
Modern Retailhttps://www.modernretail.co/marketing/dtc-briefing-how-bonobos-and-meundies-are-finding-ways-to-reach-new-audiences-through-brand-refreshes/
As the direct-to-consumer (DTC) landscape matures, startups are pivoting their brand strategies, focusing on distinct value propositions amid increasing competition.
Modern Retailhttps://www.modernretail.co/marketing/dtc-briefing-how-bonobos-and-meundies-are-finding-ways-to-reach-new-audiences-through-brand-refreshes/
Read at Modern Retail
#brand-strategy #direct-to-consumer #market-trends #consumer-engagement #marketing-campaigns
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