DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability - ExchangeWire.com
Briefly

AI-driven MFA content has exploded over the last 12 months, creating a new set of hazards for advertisers seeking quality media performance.
Our dual approach not only safeguards advertisers but also enhances media buying efficiency - ensuring brand safety and suitability criteria are applied at every stage of the media buying process.
Read at Exchangewire
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