With this release, brands can leverage five new content categories in the Category Exclusion control for TikTok Inventory Filter - Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports. This expanded category selection will give advertisers enhanced measurement insights and increased protection across sensitive topics.
The release will also include 11 vertical-based categories for the Vertical Sensitivity inventory filter that align with the unique brand requirements of advertisers across various sectors. These categories exclude vertical-related content that advertisers may consider misaligned with their brand positioning.
"We are excited to expand our partnership with TikTok as ad investments continue to grow on the platform," said Mark Zagorski, CEO of DoubleVerify. As driven by our client-focused innovation strategy, we are launching 16 additional brand safety and suitability categories that cover unique content types and industry verticals.
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