On April 24, 2024, President Biden signed H.R. 815 into law, potentially banning TikTok unless ByteDance divests its U.S. subsidiary to an American owner.
The ban on TikTok is seen as a victory for Meta Platforms, which saw TikTok as a major threat, leading Meta to aggressively expand its Reels platform.
TikTok quickly grew by analyzing user habits, providing personalized content, and becoming the top choice for U.S. teens, with 148 million MAUs in the U.S.
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