"Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours or peak performance times. Removing this feature for Smart Bidding campaigns reduces control and could impact budget efficiency."
"I'm not a fan of this at all - it's a step further away from keeping your advertising aligned with your business goals. I fully understand not taking bid adjustments into consideration, but an advertiser should be able to specify when they want their ads to show/not show."
"If it's true, I don't hate this, to be honest. It'd be nice if they were transparent about it, but so many businesses restrict the schedule unnecessarily."
"I can confirm ad scheduling is still a thing for campaigns using smart bidding. You just can't use bid adjustments (which we haven't been able to use for over 5 years)."
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