Jaguar's new advertising campaign showcases a diverse group of models but lacks any reference to cars, leading to confusion and mockery online.
The 30-second clip features phrases like 'live vivid' and 'copy nothing', aiming to foster inclusivity while omitting any mention of its vehicles.
Many social media users criticized the campaign as damaging to Jaguar's image, arguing it strays too far from its traditional luxury branding.
Experts suggest the ad's tone is out of touch, failing to resonate amid a political climate marked by significant cultural shifts.
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