Disney's Magic Words brings to the fore a new way to place ads on Disney+ and Hulu, using 'a combination of AI and machine learning to analyze and tag scenes across its library, identifying the contents, brands, images and mood,' the report said.
These magic words are literally going to be able to connect me to the emotions of the consumer, at an audience level. And for us, that's really a game changer."
Meanwhile, the new ad-supported service on streamer Disney+ is drawing about half of all new subscribers.
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