Direct-to-consumer challengers are still outplaying fashion's stalwarts - here's how

Direct-to-consumer brands like Adanola are revolutionizing the fashion industry by prioritizing community engagement, organic growth, and a full-funnel marketing strategy.

The shift from traditional retail methods to a digitally-driven approach has allowed DTC brands to establish a strong international presence and cultivate loyal customer bases.

Brands like Adanola have capitalized on modern trends such as the 'TikTok clean girl aesthetic', initially relying on user-generated content before investing in paid marketing.

Successful fashion brands note the importance of patience, investing in long-term strategies to build brand awareness and drive future demand rather than just immediate sales.

Read at The Drum