This year's winners showcase the most innovative trends in brand engagement, focusing on interactive experiences and emotional storytelling to connect with diverse audiences.
Digitas' campaign with Invisalign capitalized on teen culture, using spoof movie trailers to effectively communicate the advantages of clear aligners in relatable ways.
The 'Croctober' campaign by Digitas transformed fan engagement into a global event, celebrating Crocs culture and launching a new product that sold out rapidly.
Collection
[
|
...
]