#creative-campaigns

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The Drum
3 weeks ago
Marketing

Best Ads of the Week: Mucinex's antibiotic monsters & TurboTax Canada's tax demons

Dreamies hosted a cat convention for people to test if the 5% of cats that don't like their treats are actually humans named Cat.
Zillow's 'Home Just Got Real' campaign acknowledges the challenges young adults face in the current housing market.
Creative campaigns turn basic statistics into engaging narratives that captivate viewers. [ more ]
The Drum
1 month ago
Marketing

Best Ads of the Week: Tiffany's celebrates heritage & BA captures passengers at 35,000ft

Velveeta launched a limited-time hair dye product inspired by its cheese color.
Tinder's April Fools' Day stunt highlights the issue of ghosting in modern dating culture.
Andrex breaks taboos about bathroom breaks at work with a campaign. [ more ]
Forbes
1 month ago
Marketing

Council Post: 15 Performance Marketing Insights To Pay Attention To In 2024

Different definitions of performance marketing exist
Focus on data gathering and targeting for success [ more ]
The Drum
1 month ago
Marketing

The Drum

DOOH provides financial services with creative, measurable, and privacy-safe strategies.
DOOH allows marketers to leverage physical location context and contextual targeting for effective campaigns. [ more ]
The Drum
2 months ago
Marketing

World Creative Rankings 2024: VML's Debbi Vandeven tops CCO league table

Debbi Vandeven of VML was the most-awarded chief creative officer in 2023.
Importance of industry awards for attracting clients and talent. [ more ]
The Drum
2 months ago
Marketing

World Creative Rankings: AB InBev crowned world's top advertiser

DDB Bogota's 'Influencers' Friends' campaign and Wieden+Kennedy New York's 'Bring Home The Bud' initiative rank highly in creative campaigns.
Pepsi drops to 40th spot, while Unilever climbs to 2nd with 'Cost of Beauty' ads for Dove securing a top 3 rank. [ more ]
Creative Bloq
4 weeks ago
Artificial intelligence

Could AI come up with an iconic ad campaign?

Generative AI like ChatGPT can assist in brainstorming creative ideas for campaigns, but results may vary. [ more ]
Creative Bloq
1 month ago
Graphic design

I can't get enough of these hand painted book cover designs

Dulux reimagined 12 classic novels with hand-painted covers inspired by their Heritage color range.
The campaign with Ogilvy UK aimed to create a new way of selecting colors by pairing classic novels with mood-evoking hues. [ more ]
Adweek
2 months ago
Marketing

The New Consumer 2024

Media Agency of the Year awards recognize industry innovators.
Agencies invested in technology, diversity, and creativity. [ more ]
The Drum
3 months ago
Marketing

Valentine's Day 2024: 5 gamification campaigns and what marketers can learn from them

Valentine's Day is a prime opportunity for brands to boost sales and gather customer data.
Creative marketing campaigns can captivate customers and make Valentine's Day a profitable season of love. [ more ]
The Drum
3 months ago
Marketing

Ad of the Day: Robotic pool cleaner turns into 'Loch-Mess Monster' in cinematic spot

A pool cleaning robot comes to life after being struck by lightning in an insurance ad.
The ad is part of a series of creative campaigns by Budget Direct. [ more ]
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