#creative-campaigns

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#advertising
Marketing tech
fromCreative Bloq
2 months ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Marketing tech
fromCreative Bloq
2 months ago

I physically recoiled when I heard about Lynx's new scratch and sniff billboard

Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
more#advertising
Marketing tech
fromThe Drum
3 months ago

Martech for Drummies: The top 10 mysteries demystified

Marketers should focus on understanding and simplifying martech rather than just accumulating data and tools.
fromExchangewire
3 months ago

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

According to new data, Effie UK Award winners generate significantly stronger positive emotions, higher brand recall, and greater audience attention compared to non-winning campaigns.
Media industry
Graphic design
fromCreative Bloq
4 months ago

The best print ads of the 2020s so far, as picked by experts

The 2020s have seen a resurgence in impactful print advertising that connects emotionally and challenges perceptions.
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