#creative-campaigns
#creative-campaigns
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#advertising #marketing #viral-marketing #tourism-marketing #fractional-investing #brand-recognition
#advertising
Marketing tech
fromCreative Bloq
9 months agoI physically recoiled when I heard about Lynx's new scratch and sniff billboard
Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
Marketing tech
fromCreative Bloq
9 months agoI physically recoiled when I heard about Lynx's new scratch and sniff billboard
Lynx's new billboard campaign redefines interactive advertising by incorporating a scratch-and-sniff element, challenging conventional perceptions of out-of-home marketing.
The campaign cleverly marries silliness with provocative design to engage audiences both physically and visually.
fromExchangewire
10 months agoNew AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall
According to new data, Effie UK Award winners generate significantly stronger positive emotions, higher brand recall, and greater audience attention compared to non-winning campaigns.
Media industry
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