In our survey, 91% of publisher professionals reported posting on Facebook in the last month, revealing its dominant role in publishers' social strategies. Meanwhile, Instagram closely follows with an 86% usage rate, which highlights a clear preference for these established social media giants among publishers.
The data reveals a stark contrast between usage and ad spend among publishers. While 67% of them reported purchasing ads on Facebook, only 10% indicated that they spent on X, reflecting a significant disparity in how publishers allocate their advertising budgets across platforms.
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