Ginny Marvin, Google's Ads Liaison, has announced that demographic exclusions targeting age groups will be applicable to Shopping inventory within Performance Max campaigns. This change aims to empower advertisers to control ad visibility based on specific age demographics, especially for sensitive categories. While the reporting mechanisms for these changes are still to be determined, the emphasis lies in helping advertisers avoid unintentionally reaching audiences that do not align with their product-market fit or regulatory requirements.
Demographic exclusions will apply to Shopping inventory in PMax as well.
the aim here is to give advertisers the ability to prevent their ads from showing to unintended age ranges, whether to meet regulatory requirements for businesses in sensitive categories or product-market fit needs for companies...
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